Who we are
Building Growth That Lasts
Revenue for Good partners with organisations to build commercial growth that endures.
We help leadership teams move beyond hype, short-term fixes and reactive energy — focusing instead on the few levers that genuinely drive performance. The work is practical, disciplined, and grounded in commercial reality.
Our focus is on foundations: clear strategy, strong commercial systems, and leadership rhythms that hold under pressure. This is how momentum becomes repeatable — not dependent on energy spikes or the latest idea.
Growth isn’t luck.
It’s clarity, structure, and consistent execution over time.
We bring those elements together so teams can focus on what matters and deliver results that stand up long after the noise has passed.
Done well, growth is a positive force — for the business, for the people inside it, and for the markets it serves.
Our Philosophy
Commercial health first.
Growth with intent.
Discipline with freedom.
Sustainable success depends on strong commercial fundamentals — not heroics or constant reinvention.
We work from the inside out, helping leaders cut through distraction and concentrate effort where it will have the greatest impact. Strategy, structure, and leadership align so performance becomes repeatable, measurable, and meaningful.
Our approach combines data-led clarity with experienced judgement, creating organisations that move with purpose — not just pace — and make progress that lasts.
Founded by Henry Lee
Revenue for Good was founded by Henry Lee, a commercial leader with over 20 years’ experience scaling organisations across technology, logistics, and membership sectors.
Henry has held senior roles including Managing Director and Commercial Director, leading businesses through growth, complexity, and change. His experience includes scaling organisations by 10x, building early-stage businesses to seven-figure valuations, supporting leadership teams through transformation, and contributing to successful exits.
Today, Henry works directly with founders, CEOs, and senior teams to bring focus where it counts — replacing activity for activity’s sake with structures and rhythms that make high performance sustainable.
